FASHION AS A FACTOR IN IDENTITY FORMATION OF MODERN CITY PEOPLE

Authors

  • Т. І. Кривошея Odesa I. I. Mechnikov National University, Ukraine

DOI:

https://doi.org/10.18524/2304-1439.2015.2(23).56729

Keywords:

fashion, fashion consumption, mass culture

Abstract

The article had an aim to analyze the specifics of the modern fashion consumption of modern city people based on empirical data, as well as to identify factors that determine this specificity. There was shown the results of factor analysis of the characteristics «fashionable» — «unfashionable» of things to determine their place in the minds of respondents.

Author Biography

Т. І. Кривошея, Odesa I. I. Mechnikov National University

Krivosheia T. I.

Published

2015-12-23

Issue

Section

SOCIAL MECHANISMS OF TRANSFORMED SOCIETIES: THEORY AND METHODOLOGY OF RESEARCHES